Golden Age of Advertising Fine Art Lithograph Posters

Nov 18th 2022

From the 1900's to the 2000's S2 Art and the RE Society collaborated to recreate, as fine art lithographs, the vintage Golden Age of Advertising posters (1885 - 1939). The list includes prominent artists such as Gustav Klimt, Toulouse-Lautrec, Leonetto Cappiello, Alphonse Mucha, and Theophile Steinlen - to name a few. To recreate the vintage posters, a skilled artist hand-draws each plate, one for each color, while viewing the originals. The hand-drawn plates are hand-pulled, one color at a time, on a 19th-century flatbed French Marinoni Voirin lithographic press. Pulling each plate in perfect registration ensures that the colors match the pristine appearance of the original posters. The publisher also owns a 19th-century German Dufa lithographic flatbed press (also known as the beast). These are the same presses used to create the original vintage posters from the past.

The expensive low-tech labor-intensive process used to recreate these vintage posters is almost a lost art. 

When Jack Solomon passed away in 2012 S2 Art ceased publishing. We still have the S2 Art golden age of advertising posters for you to purchase and enjoy.

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